Unlock Strategic Insights with Fractional Competitive Intelligence
Great intelligence without the long-term investment
In today’s fast-paced business environment, staying ahead of the competition is crucial. But not every company has the resources to maintain a full-time competitive intelligence (CI) team. Startups, especially, struggle to gain great competitive intelligence ethically and legally. In addition, today’s environment makes it even harder for Fortune 1000 companies to justify any new competitive intelligence FTE. That’s where hiring a CI professional on a fractional basis comes in!
Why Consider Fractional CI?
- Cost-Effective Expertise: Gain access to top-tier CI professionals without the overhead of a full-time hire. This means you get the insights you need without the expenses of on-boarding, equipment, health care, 401(k) or other retirement, bonuses, or any other expense that comes with a full-time team member.
- Flexibility: Fractional CI professionals can be engaged on a part-time or project basis, allowing you to scale their involvement based on your current needs. For as little as 30 hours a month to as much as 50 hours a week, you can have a CI professional doing everything from updating battle cards to providing strategic guidance; collecting at trade shows to helping your new product development team with counterintelligence. What you need, when you need it.
- Specialized Knowledge: Our experts bring a wealth of experience and industry-specific knowledge, providing you with actionable insights that can drive strategic decisions. And if we are not in your industry, yet, decades of experience have taught us that it is easier to learn a new industry than it is to learn to perform great competitive intelligence.
- Fresh Perspectives: An external CI professional can offer unbiased, fresh perspectives on your market and competitors, helping you identify opportunities and threats you might have missed. This is because our broad experience has provided us with the ability to bring insights from other industries to you. Too many companies develop an echo-chamber by bringing in experts from the same industry, creating a cycle of missed opportunities through industry bias.
- Agility: Quickly adapt to market changes and competitive moves with the help of a CI professional who can provide timely and relevant intelligence. Scale the program up or down based on your needs but know that, when you need intelligence, we are there!
Investing in fractional competitive intelligence is a smart move for any business looking to stay competitive and make informed decisions.
In today’s fast-paced business environment, staying ahead of the competition is crucial. But not every company has the resources to maintain a full-time competitive intelligence (CI) team. Startups, especially, struggle to gain great competitive intelligence ethically and legally. In addition, today’s environment makes it even harder for Fortune 1000 companies to justify any new competitive intelligence FTE. That’s where hiring a CI professional on a fractional basis comes in!
Why Consider Fractional CI?
- Cost-Effective Expertise: Gain access to top-tier CI professionals without the overhead of a full-time hire. This means you get the insights you need without the expenses of on-boarding, equipment, health care, 401(k) or other retirement, bonuses, or any other expense that comes with a full-time team member.
- Flexibility: Fractional CI professionals can be engaged on a part-time or project basis, allowing you to scale their involvement based on your current needs. For as little as 30 hours a month to as much as 50 hours a week, you can have a CI professional doing everything from updating battle cards to providing strategic guidance; collecting at trade shows to helping your new product development team with counterintelligence. What you need, when you need it.
- Specialized Knowledge: Our experts bring a wealth of experience and industry-specific knowledge, providing you with actionable insights that can drive strategic decisions. And if we are not in your industry, yet, decades of experience have taught us that it is easier to learn a new industry than it is to learn to perform great competitive intelligence.
- Fresh Perspectives: An external CI professional can offer unbiased, fresh perspectives on your market and competitors, helping you identify opportunities and threats you might have missed. This is because our broad experience has provided us with the ability to bring insights from other industries to you. Too many companies develop an echo-chamber by bringing in experts from the same industry, creating a cycle of missed opportunities through industry bias.
- Agility: Quickly adapt to market changes and competitive moves with the help of a CI professional who can provide timely and relevant intelligence. Scale the program up or down based on your needs but know that, when you need intelligence, we are there!
Investing in fractional competitive intelligence is a smart move for any business looking to stay competitive and make informed decisions.
