Odin's Eye Services For Private Equity

We help investment firms by providing strategic insights to help them with their investment strategy as well as assist their portfolio companies.

Ways We Work With Investment Firms



Investment Thesis

Private equity firms can benefit from Odin's Eye's insights in their investment thesis. We specialize in giving them critical intelligence on a market they are looking to invest in or companies they are looking to acquire. Some of the ways we can help with the investment thesis stage: 

Industry and Market Landscape Analysis: We can help provide a deep dive into industry trends, growth prospects, and potential headwinds, allowing PE firms to select sectors with the most promising returns.

Emerging Trends and Innovations:  We can help monitor technological advancements and shifts in consumer behavior that could present opportunities or risks, helping shape a forward-looking investment thesis.

Market Saturation: Odin's helps with  identifying levels of competition and saturation, they inform PE firms whether a market is ripe for entry or already overcrowded.

Target Identification and Screening: We can help help define the characteristics of ideal investment targets by analyzing market leaders, disruptors, and companies with unique value propositions. We can also compile lists of potential acquisition targets that align with the PE firm’s strategic criteria, narrowing down options based on data-driven insights.

Customer and Stakeholder Insights: We can help gather data on customer sentiment and preferences, which can be used to project future demand and assess the long-term viability of the target's product or service. We can also help provide insights on how key stakeholders view the target company, its reputation, and its strategic moves.

Risk and Downside Analysis: We can conduct a thorough risk assessment, these firms help PE firms understand potential challenges such as regulatory issues, geopolitical factors, or supply chain vulnerabilities that may impact the investment.

Exit Planning Analysis: By identifying potential exit opportunities or future acquirers, intelligence firms contribute to planning a clear pathway to divestiture or IPO.

Due Diligence

Private equity firms can benefit from Odin's Eye's insights in their investment thesis. We specialize in giving them critical intelligence on a market they are looking to invest in or companies they are looking to acquire. Some of our example services to help investment firms during the diligence phase include:


Market Analysis: 

We can provide detailed reports on industry trends, growth drivers, regulatory changes, and potential disruptors, helping PE firms understand the target company's market landscape.

Market Sizing and Segmentation:

Offer insights into the size of the market, key segments, and growth projections, allowing PE firms to gauge the potential scalability of their investment.

Competitor Benchmarking:

We can provide a benchmark the target company against its key competitors, assessing areas such as market share, strategic positioning, product offerings, and financial health.

Threat Analysis:

They identify potential competitive threats, such as new market entrants, emerging technologies, or shifts in consumer preferences that could impact the target's position.

Customer Base Analysis:

Intelligence firms conduct customer satisfaction studies and loyalty analyses to understand the target company's customer base and potential retention risks.

Feedback Sentiment: 

Using tools such as surveys, interviews, and social listening, they assess customer perceptions and brand strength, which are critical for evaluating reputation and long-term sustainability.

Supply Chain and Vendor Assesment:

These firms review the target’s supply chain and key vendors to identify vulnerabilities or over-reliance on single suppliers, helping assess operational risk.

Technology and Process Evaluation:

They can evaluate the target company's technological infrastructure and operational processes, identifying inefficiencies or the need for significant upgrades.

Regulatory Enviroment:

We can  provide insights into regulatory landscapes and potential compliance issues that could impact the deal, helping PE firms prepare for post-acquisition hurdles.

Legal Risks:

They assess potential legal or intellectual property concerns that could arise, such as ongoing litigations or patent challenges.

Value Creation:

We can help with post-acquisition strategies to help create value, such as new market opportunities, cost reduction strategies, and partnership potentials.

and more.



Fractional Work For Portfolio Companies

Odin's Eye can also be highly valuable when providing fractional work for private equity (PE) portfolio companies. This flexible, targeted engagement helps portfolio companies optimize performance, adapt to market conditions, and implement strategic initiatives. Portfolio companies can stay proactive vs reactive by receiving competitive and market intelligence that Odin's Eye can provide. We act as an extension of your portfolio companies' teams by augmenting them and providing continuous insights on competitors, market insights and developments, and product strategy.

For more info how we how we helo companies go visit our company page.

Do you need speed and relevance when conducting due diligence, understanding a market or getting competitor intelligence?

Want to learn how investment firms use Odin's Eye? Find a time for a coffee chat below.

Book a time to chat about our PE solutions below.

Collaborative Approach

Fractional research and competitive intlligence services.

Odin's Eye Intelligence fractional intelligence services are perfect for a start-up, investment firm or a medium sized business looking to expand, or as an adjunct to a more seasoned team. Offering flexibility and expertise without the commitment of a full-time hire, fractional intelligence may be a great option. Whether you need intelligence support for a specific project, building out a program, or minimal input for a week or more each month, fractional intelligence can provide the right level of engagement.This approach ensures that you can address your project's needs and keep costs lower, making it ideal for startups or organizations with changing research and intelligence requirements.

Looking to supercharge your research and intelligence collection?

Get ahead with our fractional intelligence solutions. Book a time to chat bellow.

Get in touch