Odin's Eye Story.
Helping startups, enterprises, and investment firms ensure that they have confidence to act.
About
The Odin's Eye team brings over 30 years of experience providing high-quality research, market, and competitive intelligence to business leaders, startups, enterprises, and investment firms. Our expertise spans various sectors, including Proptech, Legal, Specialty Chemicals, Plastics, Retail, SaaS, Oil & Gas, Fintech, Banking, and more.What sets Odin's Eye apart is our ability to act as an extension of your team, complementing stakeholders with top-tier research and strategic insights. Our strengths lie in our deep understanding of multiple industries and the use of our proprietary playbook to gather market, industry, and competitive insights that business leaders and investment firms often struggle to find. Additionally, we leverage our in-house technology and robust network to access intelligence that is typically out of reach.
Extend Your Team
We are able to hit the ground running by working closely with your team. Almost like having a full-time employee without all the overhead.
Collobrate With Stakeholders
We collaborate with multiple stakeholders within your organization, helping gather critical data on strategic initiatives that cross functions.
Strategic Inights
We don't just give you a bunch of data and research. We help you make the most sense of it, and can recommend strategies to give your team and edge.
Our Founder
Michael Misner-Elias
Founder
I am a veteran Naval Officer and a 20+ year insights executive who has been building and leading competitive and market intelligence teams for over 2 decades, with MI and CI leadership positions at Bank of America, Thomson Reuters, SABIC, and Cabot Corp to name a few. As an accomplished speaker and trainer, I leveraged my years of experience creating CI (and counter-CI) programs, learning new competitive landscapes, forecasting competitor moves, developing mitigation and capitalization strategies, conducting win/loss and trade show competitive intelligence, training sales and marketing teams on the benefits and pitfalls of battle cards. A long-time expert with primary and secondary collection techniques and analytical tools, I also authored, with John McGonagle, an authoritative work on the changing landscape in CI.